Make Better Video MPIs. Lead the Industry. Join the Top Who 3x Their Revenue.
This is a proven method used by top dealerships to stand out from the competition, become the #1 trusted service team in their community—with confident techs making video MPIs that convert…without wasting years trying to figure it out alone.
The Axel ExperiencE
The ONLY dedicated video mpi training and coaching experience guaranteed to get you results.
Don’t believe us? Just ask our clients.
Three Powerful Programs to Transform Your Service Department
Self-Service Video Mastery
For leaders with bandwidth to implement and sustain growth. This on-demand "training in a box" solution provides powerful resources without hand-holding.
Onsite Training Hybrid
We deliver onsite technician training and coaching, then equip your leadership with resources to activate a successful video MPI program via management toolkit access.
Full-Service Immersion
White-glove, high-touch experience including onsite training plus virtual programming with video review scorecards, one-on-one coaching, and extensive reporting.
Who this is for
Dealership Owners, Fixed Ops Directors, and Service Managers, who want to master video MPIs for the ultimate leverage in the industry today, build a future-proof, transparent service department and equip their teams with the skills and confidence to lead the industry
What if transparency was your superpower?
Whether it’s getting your techs to embrace technology, creating a quality video, or improving your reputation, mastering video MPIs is no longer a choice, but a necessity for success.
Winning in today’s video MPI landscape is so much more than ticking a box.
There’s a science, a formula, to videos that convert.
Crack this code and you’ll effortlessly grow your brand reputation, expand your business, increase customer pay and gain an almost unfair advantage over your competitors.
“The trust mission is the only way to win customers and if you fail the mission, you lose the game.”
— Jacqueline Jasionowski
Welcome to The Axel Experience—your dealership’s competitive edge for video MPI mastery. We offer three powerful training solutions, each designed to meet you where you are and take your team to the next level. Whether you're DIY-ready or seeking full-scale transformation, there's an Axel gear that fits your drive.
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Axel Self-Service Video Mastery
If you’re ready to roll without the hand-holding.
You’ve got the leadership. We’ve got the playbook. This “training-in-a-box” gives you everything you need to build technician confidence and video consistency—on your schedule, at your pace.
Includes:
12-month license: 5 Gears to Video Mastery curriculum
Coaching + scorecard templates
TechTalk flashcards for simplified repair explanations
Advisor word tracks + mini-training
KPI dashboard guidance + video QC tools
Access to the manager community portal
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Axel Onsite Training Hybrid
Your most efficient upgrade path.
Let us train your techs. You take the wheel from there. Perfect for dealers who want the expertise of an onsite trainer—but also want the autonomy to manage video adoption internally.
Includes:
Onsite workshop + 1:1 technician coaching
Advisor engagement session + word tracks
Skill assessments + certificate of completion
8-week follow-up email campaign
Manager toolkit access
Post-training leadership call
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Axel Full-Service Immersion
We don’t just coach. We are part of your team.
This is the gold standard in video MPI transformation. A 60-day, white-glove partnership built for maximum technician growth, adoption, and ROI.
Includes everything in Hybrid, plus:
Virtual 1:1 coaching for every technician
Scorecard evaluations + KPI-based reporting
Leadership coaching summaries
End-of-program awards + wrap-up meeting
