Privacy policy

Effective Date: July 26, 2026

Introduction

Luxtrinsic LLC operates the customer-facing brand Shift Awake Group (“Shift Awake Group,” “we,” “us,” or “our”).

We respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains the information we collect, how we use and disclose it, the choices available to you, and how you may contact us about our privacy practices.

This Privacy Policy applies to information collected through our website, forms, quizzes, assessments, appointment-booking tools, communications, programs, services, and SMS/MMS messaging programs.

Information We Collect

The information we collect depends on how you interact with Shift Awake Group.

Information You Provide

We may collect information you voluntarily provide, including:

  • Your name

  • Email address

  • Telephone number

  • Mailing or billing address

  • Appointment and scheduling information

  • Information submitted through forms, surveys, quizzes, or assessments

  • Communications you send to us

  • Program registrations and service preferences

  • Testimonials, feedback, or reviews you choose to provide

  • SMS and email communication preferences

  • Other information you choose to share while interacting with us

Please do not submit sensitive personal information through an ordinary website form, email, or text message unless it is necessary for the service you are requesting.

Transaction Information

If you purchase a product or service, we or our payment-processing providers may collect information necessary to complete the transaction, such as your billing information, purchase details, and payment status.

Payment card information may be collected and processed directly by a third-party payment processor. We may not receive or store your complete payment card number.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information, including:

  • Internet Protocol address

  • Browser type and version

  • Device type and operating system

  • Pages viewed and links selected

  • Referring website or source

  • Dates and times of visits

  • General geographic information derived from an IP address

  • Website interactions and diagnostic information

  • Cookie and similar technology identifiers

Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website activity, improve performance, and measure the effectiveness of our communications.

Your browser may allow you to block or delete cookies. Blocking certain cookies may affect how some website features function.

Where required by applicable law, we will request consent before using nonessential cookies or similar technologies.

How We Use Personal Information

We may use personal information to:

  • Provide, operate, and improve our website, programs, products, and services

  • Respond to inquiries and customer-support requests

  • Schedule and manage appointments

  • Process registrations, purchases, and payments

  • Deliver requested materials or services

  • Personalize your experience

  • Administer quizzes, assessments, forms, and programs

  • Send transactional or informational communications

  • Send marketing communications when you have provided the required consent

  • Maintain records of communication preferences and consent

  • Monitor website performance and understand how visitors use our website

  • Protect the security and integrity of our website and systems

  • Detect or prevent fraud, misuse, or unlawful activity

  • Enforce our agreements and policies

  • Comply with legal, regulatory, tax, accounting, or reporting obligations

  • Establish, exercise, or defend legal claims

Email Communications

If you subscribe to marketing emails, we may send you news, offers, event information, and updates concerning Shift Awake Group.

You may unsubscribe from marketing emails by using the unsubscribe link included in those messages. Even after unsubscribing from marketing emails, you may continue to receive non-marketing communications related to purchases, appointments, services, or requests you have made.

SMS and MMS Communications

If you affirmatively opt in, Luxtrinsic LLC and its Shift Awake Group brand may send you SMS or MMS messages in accordance with the consent you provide.

Marketing and non-marketing messaging consent are collected separately. Consent to receive marketing messages is not a condition of purchasing any property, goods, or services.

Message frequency varies, and message and data rates may apply. You may reply STOP to opt out or HELP for assistance.

Additional information is available in our Messaging Terms and Conditions.

How We Disclose Personal Information

We do not sell or rent your personal information.

We may disclose personal information in the following limited circumstances:

Service Providers

We may provide information to companies that perform services on our behalf, such as:

  • Website hosting and maintenance

  • Customer relationship management

  • Email and text-message delivery

  • Appointment scheduling

  • Payment processing

  • Data storage and cloud services

  • Website analytics

  • Customer support

  • Security and fraud prevention

These providers may access personal information only as reasonably necessary to perform services for us and are expected to handle it appropriately.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law, regulation, legal process, or governmental request

  • Protect the rights, safety, or property of Luxtrinsic LLC, Shift Awake Group, our clients, or others

  • Investigate fraud, security incidents, misuse, or violations of our policies

  • Establish, exercise, or defend legal claims

Mobile Information and Messaging Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS and MMS opt-in data and consent will not be sold, rented, or used by another business for its own marketing or promotional purposes.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill the purposes described in this Privacy Policy, maintain appropriate business and consent records, resolve disputes, enforce agreements, and comply with legal, accounting, tax, or regulatory obligations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements. When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, or storage system is completely secure. Therefore, we cannot guarantee the absolute security of personal information.

Your Privacy Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Obtain a copy of certain personal information

  • Withdraw consent when processing is based on consent

  • Object to or request limits on certain uses of personal information

  • Opt out of certain marketing communications

  • Appeal our response to a privacy request, where applicable

  • Exercise your rights without unlawful discrimination

These rights may be subject to legal exceptions. We may need to verify your identity before completing a request.

To submit a privacy request, email support@shiftawake.com and include “Privacy Request” in the subject line.

You may opt out of marketing emails by selecting the unsubscribe link in an email. You may opt out of SMS or MMS messages by replying STOP.

Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

If you believe a child under 13 has provided personal information to us, contact us at support@shiftawake.com so we can review and, where appropriate, delete the information.

Third-Party Websites and Services

Our website may contain links to websites or services operated by other organizations. We do not control and are not responsible for the privacy practices, content, or security of those websites or services.

We encourage you to review the privacy policy of any external website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal obligations.

When we make changes, we will post the revised policy on this page and update the effective date. Material changes may also be communicated through other reasonable means when required by applicable law.

Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, contact:

Luxtrinsic LLC
Customer-facing brand: Shift Awake Group
Email: support@shiftawake.com
Mailing address: 3210 N Pleasantburg #1017 Greenville, SC 29609
Website: https://www.shiftawake.com